24.05.2020

Assistant Press Manager

  • CDI
  • Chine
  • Shanghai
  • Communication, Presse, RP, Médias
  • Minimum 6 ans
  • Hermès China

General Role


<p>Assist Press Manager for the press strategies in Female and Lifestyle titles in mainland China. Develop and implement the strategies with team to establish positive brand image and maximize the brand coverage on media. Support other functions in PR & Communication department to organize events and activities.</p>

Main responsibilities


<p><u>Press Communication:</u></p> <p>-     Establish, develop, maintain and strengthen good relationship with press.</p> <p>-     Organize and update the press database and effective usage of the list.</p> <p>-     Define the key titles and work closely with key press contacts and satisfied press’s request in order to maximize Press coverage.</p> <p>-     Monitor and analysis of new media as well as key title’s market performance.</p> <p>-     Prepare, monitor and analysis clipping report to evaluate the press coverage efficiency with the help of a clipping agency.</p> <p>-     Develop/adapt and translate press material and arrange the distribution to perspective press contacts.</p> <p>-     Follow up the delivery of import press material.</p> <p>-     Establish and maintain the press material archives.</p> <p>-    Liaising with and answering the enquiries from media, individuals and other organizations with efficient and professional respond.</p> <p>-     Plan and organize the press trip, events with respect and control of budget.</p> <p>-     Sourcing and managing speaking and sponsorship opportunities through press network.</p> <p>-     Managing the PR aspect of a potential crisis situation.</p> <p> </p> <p> </p> <p><u>Press </u><u>Loan</u><u>:</u></p> <p>-        Follow company’s guideline to implement the loan contract and keep all the documents in file.</p> <p>-        To manage and control the rotation of press sample efficient in order to maximize the exposure.</p> <p>-        Follow up on the delivery schedule of seasonal press collection to control the progress.</p> <p><u> </u></p> <p><u>Budgets & Reports:</u></p> <p>-         Plan, monitor and follow up press budget.</p> <p>-         Manager all press related PO, payment and invoice process according to company’s regulation.</p> <p>-         Prepare and submit monthly budget report.</p> <p> </p> <p><u> Others:</u></p> <p>-     Support PR & Communication team on PR events and communication activities.</p>

Profile


<p>-        University graduate or above, preferably in Communication/Marketing subject</p> <p>-        6+ years of Press/PR Assistant Manager experience in multinational retail prestige industry</p> <p>-        Native Mandarin speaker with fluent command of English or French</p> <p>-        Familiar with China press with well-established press relationship</p> <p>-        Strong communication and interpersonal skill</p> <p>-        Willing to travel, hard working and flexibility to work additional hours if necessary</p> <p>-        Good writing skills in both Chinese and English.</p>